Ai2 is a nonprofit AI research institute founded by the late Paul Allen. The organization advances AI research and innovation with a focus on building safe, effective, and open AI technologies.

While Ai2 had established the foundations of its brand, it needed help developing a cohesive visual language that could extend across its apps and marketing materials. Because its work centers on AI models, a key challenge was the lack of tangible imagery and visual elements to represent its work across channels.

I helped develop a comprehensive visual system and suite of graphic assets that built upon Ai2’s existing brand foundations. This system positioned Ai2 as a resourceful and trusted institution within the AI community, while framing its work as approachable and essential—empowering people to understand and use AI safely and effectively.