360 Campaigns  •  Collaborations 

Flamin’ Hot teamed up with Megan Thee Stallion to create a satirical virtual university with a real mission: supporting HBCUs. The experience raised up to $150,000 in scholarships for Texas Southern University through limited-edition merch and snacks. I helped develop the brand and digital experience, bringing the university to life online.

Smartfood needed a new way to make “Flavor You Can Feel Good About” famous. So we turned to the man whose very name says it all: Flavor Flav. His energy and love of flavor became The Flavor Genie, the star of our 360 campaign, bringing a little magic to every bag of Smartfood. I helped develop the brand and art direction, including his signature clock and custom shoes.