DigDeep
DigDeep is a nonprofit working to advance their mission of ensuring that every person living in the United States is granted their human right to clean running water and proper sanitation.
I help Digdeep develop their annual reports and end of year camapaigns, which ecompass brand systems, digital experiences, and print materials.
Annual Report
2022-2023
I was asked to develop a design system, digital experience, and booklet for DigDeep’s 2022 Annual Report. As a celebration of the past year’s work, the Annual Report was an opportunity to push DigDeep’s brand further and infuse playfulness into the overall look and feel.
At it’s core, DigDeep shares values with zine culture including community, activism, accessibility, knowledge, and empowerment. Using this as inspiration, we developed a graphic language full of collage and illustrations, that feels both individual yet connected to a greater community and dialogue.
At it’s core, DigDeep shares values with zine culture including community, activism, accessibility, knowledge, and empowerment. Using this as inspiration, we developed a graphic language full of collage and illustrations, that feels both individual yet connected to a greater community and dialogue.
End Of Year Campaign
2024-2025
For their 2024 end of year campaign, ‘Water is a Promise’, DigDeep wanted to showcase the tremendous cultural and geographic diversity of America and the communities they work with including the deserts of the Navajo Nation, the mountains of rural West Virginia, and the vast border in Texas Colonias.
In order to capture DigDeep’s idea that ‘water is a promise that unlocks the American Dream’, I created an actionable logo and brand system that taps into a slice of Americana and showcases people from all backgrounds working together to bring clean, running water to those who don’t have it. The brand system helps DigDeep reach out to new and existing donors and spreads the word about water accessibility in the U.S. with the goal that everyone can have access to water in order to build their lives, pursue their passions, and thrive.
In order to capture DigDeep’s idea that ‘water is a promise that unlocks the American Dream’, I created an actionable logo and brand system that taps into a slice of Americana and showcases people from all backgrounds working together to bring clean, running water to those who don’t have it. The brand system helps DigDeep reach out to new and existing donors and spreads the word about water accessibility in the U.S. with the goal that everyone can have access to water in order to build their lives, pursue their passions, and thrive.