For their 2024 end of year campaign, ‘Water is a Promise’, DigDeep wanted to showcase the tremendous cultural and geographic diversity of America and the communities they work with including the deserts of the Navajo Nation, the mountains of rural West Virginia, and the vast border in Texas Colonias.
In order to capture DigDeep’s idea that ‘water is a promise that unlocks the American Dream’, I created an actionable logo and brand system that taps into a slice of Americana and showcases people from all backgrounds working together to bring clean, running water to those who don’t have it. The brand system helps DigDeep reach out to new and existing donors and spreads the word about water accessibility in the U.S. with the goal that everyone can have access to water in order to build their lives, pursue their passions, and thrive.
