As VIZIO enters a new era focused on holistic entertainment including streaming content, custom apps, picture perfect imagery, and out of this world sound, they needed a rebrand to communicate just that. We developed their mnemonic, refreshed identity, and brand toolkit to help them change the way you see the world.

VIZIO developed MicMe, a premium Dolby Atmos 2.1 soundbar and subwoofer system with the first ever built-in karaoke technology, provided with two mics. The technology is unlike any other immersive audio soundbar for everyday content use, with the ability to seamlessly switch to a dynamic karaoke setup.

We developed a brand system that reflects the personalized nature of the product that features customizable lights on each microphone. As a product that turns your living room into center stage, we also directed a photoshoot featuring families and groups of friends singing as their living rooms are transformed into concert venues.