360 Campaign & TV spot for Smartfood x Flavor Flav's 'Flavor Genie'.
In order to stir up the ready-made popcorn market which tends to focus more on health than flavor, we developed a campaign for Smartfood highlighting their magical combination of bold flavors and low calories. We brought this to life with The Flavor Genie, played by Flavor Flav, who appears in a cloud of flavor dust every time a bag of Smartfood is opened.